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Holiday Entertaining with Cheryl’s

November 29, 2011

Welcome back cookie & brownie fans!

The Holiday season has officially started! That means, buying presents, decorating your home, sending out greeting cards, and the always festive holiday party. While it’s the most wonderful time of year, it’s also the most stressful, so let Cheryl’s help take some of the work off your plate (well, put something better on them!)

Mrs. Beasleys chocolate frosting bundt cake Cheryls
On Wednesday, November 15, the whole Cheryl’s family worked together to be the shining star of our media Holiday party at our Los Angeles Mrs. Beasley’s location. Top tier media guests and influential bloggers such as Associated Press, Los Angeles Times, NPR, Rockin’ Mama, Romy Raves, Santa Monica Times, The Recessionista and more joined us for an evening of gourmet cookies, delectable cakes, brownies, and festive Holiday trends and tips provided by expert Rachel Hollis (“I Do Over”). And lucky you! We’re sharing some of them here.

A couple of great decorating tips for your Holiday party can be done easily and without breaking budget! Transform your space into a trendy holiday winter wonderland by repurposing things you already have. Hollis placed candied almonds within decorative champagne glasses and laid them out on the dessert table. She also repurposed the gift boxes featured within a Cheryl’s cookies holiday gift tower to create a festive tiered plated dessert tray, and used candle holders to place the Miss Grace famed bundt cakes, along with other dessert creations. These tips make for a fun, festive, and creative way to display all that your Holiday party has to offer (and we know your friends will be marveled by your ingenious skills).

Cheryls truffle cookie milk snowmen Another key feature of the event came from an entertaining trend quickly gaining momentum, especially around Holiday entertaining: having a festive dessert table for guests, and a designated kid’s dessert table. For the main dessert table, Hollis incorporated her festively fun Holiday entertaining ideas such as the repurposed champagne glasses, candle holders, and Cheryl’s cookie gift tower plates. For the children’s holiday dessert table, Hollis used desserts from Cheryl’s, Mrs. Beasley’s, and Miss Grace to create delicious elements for children (and adults!) to enjoy. She placed Cheryl’s mini brownies on popsicle sticks, created milk jars with snow man heads using Mrs. Beasley’s famous truffle cookies, and added a child’s touch of décor to Cheryl’s buttercream frosted snowflake cookies. It was certainly a fun and deliciously festive time for all!

No need to fret about all the Holiday entertaining duties you’ve given yourself this Holiday season. With Cheryl’s family of desserts, we make Holiday Entertaining a breeze. Try out some of our tips and tricks this Holiday for a fun time guaranteed!

Check us out on Facebook to see more of our Holiday Entertaining party pictures!

Cheryl's Cookies and Brownies, Create Your Own, Retail Stores

What’s your favorite cookie?

June 7, 2011
Cheryl's Store at Easton

Cheryl's Store at Easton

What’s your favorite cookie?
That’s what it says in our store window.

If you are already a Cheryl’s customer- you probably already have one! If you haven’t tried our cookies before, I invite you to come visit one of our stores to try a sample and find a favorite.

My favorite is the Sugar Cookie. Not the frosted cut-out sugar cookie mind you (which is the cookie that made us famous- and is AWESOME!), just the plain, round Sugar Cookie, which is so soft when you pick it up that it can’t help but smoosh in your fingers a little when you hold it. It makes you want to rip the package open and eat it right on the spot. It happens to me every time I fill the Sugar Cookie basket- I just want to eat one! I work in the Cheryl’s stores, where we get to help people find their favorite cookie every day. We also get to share samples with our customers every day, and you guessed it- whoever makes the samples gets to pick the cookie flavor! Of course they always pick their favorite. It’s not always the traditional flavors either; I’ve seen people take a sample as they walk by our store and turn around to come in and buy the cookie they tasted. Yes, they are that good, and yes, that’s why we sneakily tempt you with them by sampling. We fell in love with them, and we want to you to, too!

Create Your Own Assortment at Cheryl's Stores

Create Your Own Assortment at Cheryl's Stores

Getting a sample is just one of the reasons to come visit our retail stores. If you’ve ever had the chance to visit one of our store locations, you already know just how many flavors there really are, and how difficult it is to pick just one. It’s impressive, the wall of cookies. That’s what is most fun about visiting a Cheryl’s though, getting to pick out your assortment. You can find varieties you didn’t know we had and taste cookie flavors which are just available for the season. It’s so different than looking through our catalog or online. We provide you with a “cookie picking basket” to make it easier for selecting cookies, and those of us who work in the stores are your Cookie Specialists, there to help advise you on picking out the perfect present. It’s fun and it’s special. And you can get a cookie for yourself while you pick out your gift. What could be better than that?

Pamela Casto
District Manager of Cheryl’s Columbus Stores

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